Had you ever noticed that detail? The watches you see in most photographs usually tell the same time: ten minutes past ten. What reason could there be for the hands to be set in this curious way? We are so
used to seeing these images that they might have gone unnoticed. Today, at Relojería Alemana, we will unveil the mystery of the watches and clocks that always read 10:10 in pictures.
Hundreds of theories about the watches reading 10:10
Some are convinced it has to do with past stories and myths. Others trust in scientific reasoning. Those who are in love with design think it has to do with aesthetics, and there are psychological
theories that delve into how that specific time influences our mind.
It does not happen by chance, nor is it a trend. The most credible explanation takes us towards marketing; where they make a product more desirable and capable of creating emotion during its purchase.
It has to do with that sensation we cannot put into words. The feeling when you know you are drawn to something, but you are not sure why.
At ten past ten, watches are smiling at you
At ten minutes past ten, both hands are not superimposed and are separated enough that you can appreciate the design, finish and style of the timepiece more efficiently.
Achieving symmetry in the dial is also a reason to set the watches at that time. The hands are located in perfect harmony and our eyes find that more attractive.
At Relojería Alemana we work with highly prestigious watchmaking houses. With the hands set at ten minutes past ten, the brands’ logos can always be seen, since they are usually located
below number twelve. Besides being pleasing to the eye, the symbol is framed perfectly by the hands.
Another detail that might have gone over our heads —but that didn’t get past our brains— is that a watch that reads ten minutes past ten is a watch that smiles and spreads happiness.
Have you tried looking at it when it reads 4:40 and see what it suggests?
If you take a second to play around with your watch, you’ll notice that all of the above is also true for other time settings, such as 8:20. However, there is another detail: in that case the hands are pointing downward,
which has certain negative undercurrent. But a watch that reads 10:10 will cheer us up with its radiating joy.
In may also be that exclusive manufacturing brands want to show the high quality and precision of their pieces. Perhaps that is why you’ll find them showing that exact time.
At
Relojería Alemana we see into the soul of watches and we want to add to that positive message represented by hands pointing at ten past ten. We wait for you at
our shops in Mallorca, sporting our best smiles and ready to show you the latest items in watchmaking..
